Development of a fictional generative & customizable branding approach for the outdoor brand Mammut.

Holistic brand redesign focusing on product design, interface design, studio photography style, icon design, editorial design, web design and motion design.

A corporate design based on the idea of generating design with user data created through the usage of the brands products. Every user has his own identity and can individualize his own products based on this adventures with the brands products. The design system is very data driven.

The topographic patterns are generated using NASA data and can show the exact place where the adventure has taken place. All design elements are generated by the users adventures.

This case is purely fictional.