Leading art direction and editorial design for 5 product catalogs created for CUBE bikes.

Designing a new style of product catalog for one of the biggest bike brands in Europe at 4c media.

The task was to develop a new concept which should be totally different to the approach of other competitive brand catalogs using a very standardized design. Our aim was to create a product catalog with the editorial feel of a coffee table book. In my role as the leading designer I was part of the concept development team as well as planning process. I did the art direction for the out door action shootings in Italy, Germany and Croatia. This was my fifth catalog production for CUBE bikes.