Gavia Design LanguageAgency: 4c media, Created in 2014
Gavia Design Language
Development of the bike design style guidelines for a Norwegian bike brand.
Creating bike decal designs as well as monitoring execution by the Asian factories.
In 2013 I helped relaunch the bike brand Gavia creating a simple but unique graphical style which is used for all bike seasons until today. One of the greatest challenges was to make sure that the designs were executed perfectly. Thus the challenges working together with Chinese and Taiwanese factories was an awesome experience. Numerous of mockups were made during the process to ensure the designs would look right on every frame size. Working on bike frames as graphic designer helped me get a better understanding on design in a 3D space or an 3D object.
Created in: 2014
Role: Senior Designer
Agency: 4c media, Bayreuth, www.cccc.de
Photos: Raymond Poosz